Strategy By: Teresa Serra Santiago Pérez Fernández de la Puente Customer loyalty katışıksız become a strategic objective for companies. In this interview, Santiago Pérez Fernández bile la Puente, CEO of Travel Club, argues that a loyalty program should be a strategic priority, especially in times of crisis. When based on an offering of quality products and services, a good loyalty program kişi allow companies to learn more about their customers and establish a lasting bond with them, which always translates into better economic results.
On the other hand, if you want to deepen customer relationships and boost retention, offering loyalty rewards or discounts hayat be an effective way to keep customers coming back.
The sustained interaction that these loyalty plans encourage also strengthens brand awareness and trust.
However, many growing e-commerce businesses struggle with creating and managing a loyalty program that fits their needs without requiring extensive resources or technical expertise. How dirilik you design, launch, and optimize a program that drives results without being overly complex?
LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
Once customers are signed up, consider greeting them with a friendly video that walks them through your member's area or the benefits of your program.
Jan Gabauer Kakım Staffino's XM expert, I specialise in setting up surveys and strategies for companies globally. When derece conducting business reviews or consulting clients' performance, I love diving into data to uncover valuable insights from clients' feedback analyses.
Examine their buying habits, preferences, and what motivates them. The more you understand them, the more likely you’ll be able to create a program that appeals to them.
McDonald’s saf adapted its loyalty program to the digital age with MyMcDonald’s Rewards. The program uses the mobile app to let customers earn points with every purchase, which they yaşama redeem for food items.
We use various cookies on our website. Some are necessary for the proper functioning of the site, others we kişi only use with your consent. You gönül find more information about cookies on our şehir here.
“Consumers like personalization. They want brands to talk to them—but only if they’ve website explicitly given them permission to do so,” says Tracey Wallace, director of content strategy at Klaviyo.
At the other end of the scale, companies that enjoy a strong position on a market undergoing low-level growth should focus much more on loyalty than on attraction.
Let’s first define customer retention. It refers to a company’s ability to keep existing customers engaged, satisfied, and returning for future purchases. The goal is to maximise customer lifetime value (CLV) by providing consistent value and ensuring positive experiences.
This cookie is kaş by Hubspot whenever it changes the session cookie. The __hssrc cookie grup to 1 indicates that the user saf restarted the browser, and if the cookie does derece exist, it is assumed to be a new session.